Today, consumers want to be connected no matter where they are, especially when they’re eating, shopping or just hanging out. Mobile screen time jumped from a mere 20 minutes a day to 2.8 hours. Between 20, time spent using digital media grew from 2.7 to 5.6 hours a day per person, but a more notable increase was the time spent using mobile devices. 53 percent hope to improve customer service and convenience.īut, 49.9 percent utilize it to acquire new customers, (aka generate leads), and that percentage will continue to grow as people become more attached to mobile devices.50 percent of businesses use it to build brand awareness.Mobile marketing is used for a variety of reasons: ![]() This is the digital age, so generating leads has to take not only a digital turn but also a mobile one. See how you can create your own lead-generating digital fishbowl by offering Wi-Fi on-site. Remember those business-card-filled fishbowls that used to sit on every reception counter? They were a great way to gain leads - before the digital revolution, that is.
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